Music Video Analysis 6

• Performance based video
• Rap song
• Tattoos conventional feature of a rap artist
• A derelict area suggests area were they grew  up from and background
• Close up of artist when he’s rapping
• Low angle shots to show the rappers strength and status
• No women which subverts stereotypical conventions of a rap video
• Use of profanities is common within rap
• The theme adheres to conventional representation of violence and masculinity
• Gender roles are stereotypical- males more likely to be involved with violence
• Lots of CGI which suggest a high budget shoot
• Fast paced editing which goes along with the song
• Lil wayne signed to cash money records which is one of the biggest rap groups in the industry
• Male rap audience
• Distributed through youtube reaching 61 million views