Final Music Video

Hitenn q1

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Evaluation 2

Eval 2

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Evaluation Q3

What have you learned from audience research?

Audience feedback was a crucial part of my video making process, I showed my video to an audience then used my iphone to record responses and also got a response sheet filled out to help me improve upon my mistakes, shown below is the rough cut of the music video:

This is was my response sheet after the first preliminary viewing:

From this sheet i learnt that the strong points were that people enjoyed the lyrics appearing on the screen and being visual as it goes along with the chorus, but a common fault was the same location was used for verse one and verse two, so for this we re filmed it to 3 different locations, so to a stairwell, small grasss area and a path way in which the music video ends. furthermore many felt that the lip syncing was a bit out of sync so that had to be fixed also more video transitions were needed to make the video much better.

Using my iphone, i downloaded the soundcloud application to record the reaction to my first rough cut to the music video:

Question 3

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This was our final music video and these were the final responds, the questions that were asked were;

1.   What are your first impressions of the new video?
2.   What do you like about the music video?
3.   If you could change the video what would you change?
4.   Do you think it could be a commercial video?

Evaluation Q4

Evaluation 4

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Me using bandnicam screen recorder to record me editing parts of the music video.

Me cleaning out the song removing the swear words, the 3 "shits" that are in the song, i removed them as i thought  they would not be appropriate in  a music video.

Normal Version: Clean Version:

Eval 4 +

Final Ancillary Texts

CD front cover:

CD back cover:

Poster:

Inlay Cards:

CD cover:

Rap music videos stereotypically consist of provocative women to gain attention of the male audience which is known as male gaze, this technique is mainly used to gain the male viewership this is similar to my video as our main demographic is young males and females. Money is also a constant feature in music videos along with expensive cars to enhance the image of the main artist and show the male figure as dominant. These conventions are the stereotypically norm of commercial music videos which seem to be very successful as they work. Other features consist of violence and the gang culture which are also represented in young artist’s music videos to show their strength and power which they think they have. However in our own music production we have decided to opt out of shooting a video of the norm, we have done this to not just adhere to stereotypical conventions. Our video consists of two performers “St” our artist and one girl. The main theme of the video was that the artist and the girl were enjoying their relationship and they were going to continue somehow someway which was also the title of the song. The video was primarily a performance video with a variety of shots of our artist on his own performing along with rapping to the girl and the lyrics indicate things and relate if he was talking to his girlfriend. This goes against the norm of the typical rap video where the female is quite provocative and also the video consists of lying and cheating. Our artist also shows to care and that he wants to work it out this is unstereeotypical as many rappers  objectify women and treat females as sex objects. The female in our video has not been degraded or objectified to please male viewers as she does not adhere to the stereotypical conventions of being promiscuous. Our artist portrays a stereotypical representation of a young rapper this includes things such as;  his baseball cap  his watch  Polo Ralph Loren T-shirt Trainers which Indicate similar conventions from a rap video.  The video contains a love theme incorporated, although we did not want to represent the female as provocative she can be seen as a form of eye candy as she looks quite attractive and may draw in male audience, as there is still an element of female gaze. Similar shots used within our music video; - Medium shot  - Close up  - Pan - Two shot Throughout our music video I believe our male artist stayed the most dominant as he was centre of many of the shots and was represented by taking charge and showing dominance through the hand gestures and also the movements he makes. This is typical representation as women are normally portrayed as inferior while the male artist is shown as dominant which in our video is also the case. Our video can be classed as rnb/rap as it also contains rnb conventions with the use of the love theme which has been incorporated within our video.